It may be hard to believe, but Purex® natural elements is an affordable, hypoallergenic and dye-free laundry detergent containing traditional and plant based cleaning ingredients and natural fragrance extracts. Simply put, it is a great option when looking for green or sensitive skin laundry detergent. Purex® natural elements provides the deep down clean that you have come to expect from Purex®. Containing naturally-sourced ingredients and natural fragrance extracts, it is the perfect alternative to homemade laundry detergent.