The extension of the JACK DANIEL'S brand from the bottle to the barbecue is a natural progression where the values of authenticity and quality are translated into delicious flavor profiles and great grilling experiences. The addition of the well-known, trusted Jack Daniel's brand products delivers an opportunity for increased store margin. Jack Daniel's Tennessee Whiskey is aged in charred white oak barrels. During the aging process, the whiskey is drawn in and out of the wood giving it its distinctive color and flavor.
